Digital Internet Services

Social media management refers to the process of creating, publishing, analyzing, and managing the content shared on social media channels to reach, engage, and grow an audience for a brand or business. It involves managing social media accounts, monitoring mentions and engagements, planning and executing social media campaigns, and measuring the performance of social media activities to optimize for better results and greater return on investment.

Display ads are a form of advertising that appear on websites, apps, and social media platforms in the form of banners, images, videos or interactive media. They are graphical in nature and are designed to attract and engage users by showcasing products or services, promoting a brand or driving traffic to a website. Display ads can also be targeted to specific audiences based on demographics, interests, and behavior, making them a powerful advertising tool. They are typically paid for on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis.

Display ads are a form of advertising that appear on websites, apps, and social media platforms in the form of banners, images, videos or interactive media. They are graphical in nature and are designed to attract and engage users by showcasing products or services, promoting a brand or driving traffic to a website. Display ads can also be targeted to specific audiences based on demographics, interests, and behavior, making them a powerful advertising tool. They are typically paid for on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis.

SEO, or search engine optimization, refers to the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic by targeting relevant keywords and improving the website's user experience and technical performance. Some common SEO techniques include keyword research, content optimization, link building, on-page optimization, and technical optimization.

Google Analytics is a free tool offered by Google that helps website owners monitor their traffic and user behavior. It provides website traffic analysis and behavioral insights, including information on who is visiting a website, how long they are staying, what pages they are visiting, and how they are interacting with the website. This information can be used to optimize website performance and improve user experience.

Google Ads, on the other hand, is an online advertising platform that allows businesses to create and display ads on Google search results pages and across the web using the Google Display Network. It enables businesses to reach potential customers who are actively searching for products or services and display their ads to selected audiences based on user demographics, interests, location, and other relevant factors. Google Ads works on a pay-per-click model, where businesses only pay when someone clicks on their ad.

Paid social media ads are advertisements that businesses or individuals pay for on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. These ads are designed to reach specific target audiences based on demographics, interests, behaviors, and other targeting options. Paid social media ads can be in various formats, including image, video, carousel, and sponsored posts. The cost of these ads varies depending on the targeting options and competitiveness of the ad placement. Paid social media ads enable businesses or individuals to increase their visibility, promote products or services, generate leads, and drive traffic to their websites.